Updated On - October 22nd 2019, Updated By - Sumithra

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Master of Business Administration Marketing:- Post-graduation is of many types. Business-oriented subjects offer jobs in various perspectives of the business field in the modern era. Master of Business Administration Marketing offers such a wide variety of selection of jobs in the country. It is a multi-fold post-graduation degree that provides such an opportunity for the same domain. It will help to stick an aspirant to a better career option in the industry. MBA Marketing is a multipurpose degree that allows building a self-designed career by establishing companies or brands of own.

Course NameMaster of Business Administration [MBA] (Marketing)
Course LevelPost Graduation
Duration2 Year
Course FeesINR 88000
EligibilityGraduation
Average  Starting Salary

 2 Lakh To 12Lakh

Employment Areas-
Job Types-

Criteria

  • The criteria to get a great admission in top institutions are like mentioned below:
  • One must have a graduation degree before applying for the post-graduation course
  • The individual must have at least fifty percent of marks in the graduation
  • The individual must have the graduation from a recognized university or institution
  • The aspirant will have to pass in the general discussion arranged for the applicants
  • The aspirants must have a basic idea on MBA Marketing
  • The individual must have at least a basic concept on marketing and business management in the corporate field
  • The individual will have to pass in the entrance exams.
  • The entrance tests are like CAT (Common Admission Test)/GMAT (Graduate Management Admission Test) /XAT ( Xavier Aptitude Test) /CMAT ( Combined Management Admission Test) and so on.

Skills Required

  • The individual must have the skill to manage a team
  • The aspirant must have a managerial capability to understand the needful in Master of Business Administration Marketing
  • The individual must know the basics of the country's economics
  • The individual must understand the business purpose for the growth of a brand
  • The management required for expansion of the business should be known to the person
  • Corporate decorum should be understood by the individual.
  • The person must be able to calculate the profit and loss purposes for counting improvement scales in every move of the business strategy

The Frame of the Course

  • MBA Marketing is a semester-based study. It has four semesters in total. The total time for the course tenure is two years.
  • The course is available both in India and in other countries. I will be the choice of the student where he or she will like to study. But he or she will have to appear and pass in the selected examination as an entrance exam.
  • There might be internships and projects in the curriculum of the universities in the country or abroad

Designations Offered After Completion of MBA Marketing

There will be various designations offered after the completion of the study. The designations will be based on the quality of the student and their marks.

The students will have to keep in mind that the placement of the job will be based on the marks. The better one scores, the better one gets after the postgraduation.

Designations offered will be like-

  • Marketing Communication Manager
  • Public Relation Director
  • New Product Manager
  • Marketing Analyst
  • Marketing Manager
  • Advertising Analyst and Manager
  • Marketing Head
  • Marketing Director
  • Product Manager
  • Brand Manager

There will be other posts related to this course. These will vary from company to company. 

Where to Study?

It is very confusing when it comes to the selection of the institution for studying the course of MBA Marketing.

Many colleges and institutions offer the same in Maharashtra, Uttar Pradesh, Orissa, Karnataka, and Tamil Nadu and so on.

Here are some names of the institutions that can guide an aspirant to choose one before selecting one for admission. The institutions are mentioned here-

  • University of Delhi, Delhi NCR
  • Christ University, Bangalore (Karnataka)
  • Symbiosis Institute of Business Management, Pune ( Maharashtra)
  • Pilani, Rajasthan
  • Amrita School of Business, Coimbatore (Tamil Nadu)
  • ICFAI Business School, Hyderabad (Telengana)
  • International School of Business and Research, Bangalore (Karnataka)
  • Cochin University of Science and Technology, Kochi (Kerala)
  • GIBS Business School, Bangalore (Karanataka)
  • Flame University, Pune (Maharashtra)

The curriculum of the Master of Business Administration Marketing

The syllabus and the curriculum of the postgraduation are depended on the choice of the college and the institutions. But it is more or less almost the same in the country. It might be different in the institutions outside of India. Here is an outline of the subjects required to study in the syllabus. This course has a versatile nature when it comes to the subject list. The subjects are of various types for forming an efficient manager for the industry.

  • Advertising Management
  • Marketing Concepts
  • Sales Forecasting
  • Marketing Ethics
  • Marketing Research
  • Marketing Audit
  • Marketing Planning
  • Market Evaluation and Controls
  • Consumer Behaviour
  • Economic Analysis
  • Research Methodology
  • Industrial Marketing
  • Business Laws
  • Brand Management
  • Project Management
  • Business Communication

Subjects can change or alter according to the choice of the institution. 

Cost of Studying MBA Marketing

The number of admission fees depends on the choice of the institution always. But the average fees in private colleges are generally not below one lakh. It might be up to fifteen lakhs also. The institutions outside of the country can be more than this amount. It is suggested to look into the college website for more details before taking admission.

Earning After Completion of Master of Business Administration Marketing

But the cost of the study is reverted after getting a placement in a reputed company. The salary is satisfying for the students always. The initial salary is a bit low. It is around two to three lakhs per annum. But top companies offer more salary to the beginners.

The salary offered to the experienced workers is around ten lakhs per annum. But it can be up to fifteen lakhs in the country.

The salary will be higher in companies like HDFC, TCS, ICICI, IBM, and Cognizant. The foreign companies will allot more amount for salary.

Final Note

It is important to understand if one is interested to get into this job. The salary for the job is quite fulfilling. But one must complete the postgraduation with great marks for occupying a place in a bigger company. This is a great course for building a bright future!

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