Updated On - June 1st 2021, Updated By - Bhawal Sharma
Info
MBA in Digital Marketing: The Masters in Business Administration in the field of Digital Marketing is a course of 4 semesters, to be completed in the span of 2 years. It’s a tool to promote a brand or a service with the help of an array of options that are available in digital media. MBA Digital Marketing is a very useful course for those who want to take full use of the new technological inventions, i.e., smartphones, different social media platforms, etc.
The course also teaches the student how to attract more customers with the help of digital media, how a website is made, and the whole range of tools that can be used to optimize the productivity of business without much effort.
Course Name | Master of Business Administration in Digital Marketing |
Course Eligibility | Graduation with minimum 50% marks |
Course Duration | 2 or 3 years |
Admission Process | Entrance Test and Personal Interview |
Top Entrance | CAT, XAT, NMAT, CMAT, SNAP, etc. Management Entrance Exams in India |
Program Fees | 4 to 20 Lakh |
Average Salary | 5 Lakh |
Top Companies | Ernst & Young, ICICI, HDFC, HSBC |
The scope of this program is very vast and as the technologies are being invented and more advancement is made, digital marketing is going to boom even more in the coming days. The fees of this program, Master of Business Administration in Digital Marketing, range from ₨ 17,000 to Rs 7 lakhs.
Are You Eligible?
The eligibility of this program requires 55% of the marks in the bachelor’s degree in any stream or any course equivalent to a 3-year bachelor course from any of the recognized universities.
MBA in Digital Marketing: In a Nutshell
The whole program is based on three pillars of practical knowledge, learning, and applications. As much as it’s best for those who are trying to explore digital marketing as their career, the program also helps the students in building, as well as improving, the skills of marketing, expressing creatively, and efficient planning.
Focal Point of the Course
It opens up endless opportunities for the students to get recruitment. Some features that are very important for everyone. The program is available through an array of universities and colleges in both, regular and distant modes. Some of the top colleges that are offering MBA Digital Marketing are:
Some Top Colleges
College | Location | Fees |
Rai University | Gujarat | Rs 49,000 |
SIBMT | Pune | Rs 3,50,000 |
SGT University | Gurgaon | Rs 4,00,000 |
Integral University | Lucknow | Rs 2,50,000 |
NIIT University | Neemrana | Rs 10,53,000 |
DP Goenka Management College of Media Studies | Mumbai | Rs 1,05,000 |
Institute of Business Management and Technology | Bangalore | Rs 6,50,000 |
Choosing An MBA In Digital Marketing As A Career
As soon as all the businesses realize this aspect, the market will boom at a very rapid pace. The career aspect in this field is also very wide and offers placement opportunities to various positions such as market analyst, sales manager, brand manager, PR manager, etc.
A Glimpse At The Syllabus
The syllabus which a student will have to cover in the time span of 2 years is bifurcated semester-wise below.
Semester I | Accounting, economics, legal aspects, business research, marketing basics, behavior (organizational),GECs |
Semester II | Financial mgmt., marketing mgmt., decision science, HR management, operations, life skills lab, computer tools, industry analysis |
Semester III | Strategic mgmt., enterprise performance mgmt., SIP, content marketing, e-mail & social media marketing |
Semester IV | Sustainability mgmt., online reputation mgmt., affiliate marketing, brand planning & consumer insight |
Lastly…
This area of expertise is not very popular yet and the students are still in confusion to invest their time and money in it. The best part is that this course is in direct proportion with the latest technological advancement and it will only boom.