Updated On - June 1st 2021, Updated By - Bhawal Sharma

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MBA in Digital Marketing: The Masters in Business Administration in the field of Digital Marketing is a course of 4 semesters, to be completed in the span of 2 years. It’s a tool to promote a brand or a service with the help of an array of options that are available in digital media. MBA Digital Marketing is a very useful course for those who want to take full use of the new technological inventions, i.e., smartphones, different social media platforms, etc.

The course also teaches the student how to attract more customers with the help of digital media, how a website is made, and the whole range of tools that can be used to optimize the productivity of business without much effort.

Course NameMaster of Business Administration in Digital Marketing
Course  EligibilityGraduation with minimum 50%  marks
Course Duration2  or 3 years 
Admission ProcessEntrance Test and Personal Interview
Top Entrance CAT, XAT, NMAT, CMAT, SNAP,  etc. Management Entrance Exams in India
Program Fees4 to 20 Lakh
Average Salary5 Lakh
Top  CompaniesErnst & Young,  ICICI, HDFC, HSBC

The scope of this program is very vast and as the technologies are being invented and more advancement is made, digital marketing is going to boom even more in the coming days. The fees of this program, Master of Business Administration in Digital Marketing, range from ₨ 17,000 to Rs 7 lakhs.

Are You Eligible?

The eligibility of this program requires 55% of the marks in the bachelor’s degree in any stream or any course equivalent to a 3-year bachelor course from any of the recognized universities.

MBA in Digital Marketing: In a Nutshell

The whole program is based on three pillars of practical knowledge, learning, and applications. As much as it’s best for those who are trying to explore digital marketing as their career, the program also helps the students in building, as well as improving, the skills of marketing, expressing creatively, and efficient planning.

Focal Point of the Course

It opens up endless opportunities for the students to get recruitment. Some features that are very important for everyone. The program is available through an array of universities and colleges in both, regular and distant modes. Some of the top colleges that are offering MBA Digital Marketing are: 

Some Top Colleges

College

Location

Fees

Rai University

Gujarat

Rs 49,000

SIBMT

Pune

Rs 3,50,000

SGT University

Gurgaon

Rs 4,00,000

Integral University

Lucknow

Rs 2,50,000

NIIT University

Neemrana

Rs 10,53,000

DP Goenka Management College of Media Studies

Mumbai

Rs 1,05,000

Institute of Business Management and Technology

Bangalore

Rs 6,50,000

Choosing An MBA In Digital Marketing As A Career

As soon as all the businesses realize this aspect, the market will boom at a very rapid pace. The career aspect in this field is also very wide and offers placement opportunities to various positions such as market analyst, sales manager, brand manager, PR manager, etc.

A Glimpse At The Syllabus

The syllabus which a student will have to cover in the time span of 2 years is bifurcated semester-wise below.

Semester I

Accounting, economics, legal aspects, business research, marketing basics, behavior (organizational),GECs

Semester II

Financial mgmt., marketing mgmt., decision science, HR management, operations, life skills lab, computer tools, industry analysis

Semester III

Strategic mgmt., enterprise performance mgmt., SIP, content marketing, e-mail & social media marketing

Semester IV

Sustainability mgmt., online reputation mgmt., affiliate marketing, brand planning & consumer insight

Lastly…

This area of expertise is not very popular yet and the students are still in confusion to invest their time and money in it. The best part is that this course is in direct proportion with the latest technological advancement and it will only boom.

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