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Updated On - August 29th 2019, Updated By - Ravi

MS-68 Management of Marketing Communication and Advertising

Block-1 Marketing Communication and Advertising--Basic ConceptsUnit 1Unit 2Unit 3--
Block-2 Advertising Campaign Planning and ExecutionUnit 1Unit 2Unit 3Unit 4Unit 5
Block-3 Media Planning ConceptsUnit 1Unit 2Unit 3--
Block-4 Marketing Communication FormUnit 1Unit 2Unit 3Unit 4-
Block-5 Strategies for Advertising AgenciesUnit 1Unit 2Unit 3Unit 4-
Block-6 Case StudiesUnit 1Unit 2Unit 3Unit 4Unit 5

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