Updated On - October 23rd 2019, Updated By - narendra

MS-61 Consumer Behaviour

Block-1 Consumer Behaviour - Issues and ConceptsUnit 1Unit 2Unit 3--
Block-2 Individual Influences on Buying BehaviourUnit 4Unit 5Unit 6Unit 7Unit 8
Block-3 Group Influences on Consumer behaviourUnit 9Unit 10Unit 11--
Block-4 The Buying ProcessUnit 12Unit 13Unit 14Unit 15-
Block-5 Modilling buyer BehaviourUnit 16Unit 17Unit 18--

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