Updated On - August 24th 2022, Updated By - ishika

Digital Marketing Courses After 12th

Digital Marketing Courses after 12th: The use of digital channels to promote goods and companies in order to contact customers is referred to as "digital marketing." Web pages, mobile devices, social networking sites, search engines, and other channels with a similar function are used in this kind of marketing. With the introduction of the internet in the 1990s, digital marketing gained popularity. Digital marketing is frequently seen as a novel technique for businesses to interact with customers and comprehend their behavior. It has some of the same ideas as traditional marketing. Traditional and digital marketing strategies are frequently combined by businesses. 

Not just in India, but all across the globe, the field of digital marketing is booming. The need for digital marketers in India is always growing as more and more commercial activity moves digitally. SEO, SMO, PPC, online marketing, and other topics are covered in this program on digital marketing. 

A person can use digital marketing to expand their business or group. Digital marketing, put simply, is all about advertising and promoting on websites and social media. Candidates who enroll in the digital marketing course can advance their careers. It was a big surprise to learn that by 2021, there will be almost 8 lakh employment vacancies in the field of digital marketing.

Digital marketing is now necessary as more businesses switch to online business methods. There are BBA/MBA and graduate-level degrees in digital marketing. Online users frequently use the aforementioned credentials. Marketing, SEO, SEM, SMO, Google Analytics, affiliate marketing, etc. are all included in digital marketing. Online diploma and certificate programmes in the area of digital marketing are offered by numerous institutions around India. After online digital marketing classes, they also provide SLM, placement support, and other services in accordance with the internship.

Digital Marketing Courses after 12th Key Highlights:

  • Marketing to customers using various digital channels is referred to as digital marketing.
  • Prominent outlets for this type of marketing include webpages, mobile devices, and social networking sites.
  • Internet marketing, which only takes place on websites, is distinct from this type of marketing.
  • Digital marketing covers a wide range of activities, such as luring clients through email, lead generation, online directories, social networking sites, and more.
  • How to stand out in a world that is overrun with digital marketing advertisements is one of the main issues that digital marketers confront.

Digital Marketing Course Government Institute

There are many digital marketing courses institute available around the place. Digital Marketing courses includes the email marketing, mobile marketing, leads generation, content marketing etc. The main work of the digital marketer is to create brand awarness and lead generation. There is certification courses are also available for the duration of 6 months. 

Digital Marketing Courses After 12th Commerce

Digital Marketing Courses can be pursued after completing 10+2 in any stream, to apply for the course it is not mandatory to opt one particular course , but it is mandatory to have scored minimum of 50% marks in the strem student have opted for. Digital Marketing courses are a skilled professional courses and helps to enhance and modify the skills the student have who is pursuing it currently. 

Various Types of Digital Marketing

The most popular routes that businesses can use to improve their marketing efforts are listed below. Remember that some businesses could employ many channels in their endeavors.  

  • Content Marketing: Reaching potential clients through the utilization of content is the aim of content marketing. Usually, after being posted on a webpage, content is subsequently spread via social network, email campaigns, SEO, or even PPC advertising. Blogging, ebooks, online courses, infographics, podcasts, and webinars are some of the content marketing techniques. 
  • Email Marketing: Among the most successful digital marketing methods continues to remain email marketing. Email marketing is not the same as spam email, despite the fact that many people think it is. Organizations can connect with probable consumers and anyone who is intrigued about their brands with this sort of marketing. Several digital marketers build client recruitment channels via email marketing in order to convert leads into paying consumers after using all other digital marketing channels to attract leads to their email lists. 
  • Social Media Marketing: A social media marketing campaign's main objectives include building social trust and brand recognition. As you learn more about social media marketing, you may be able to use it to generate leads or even as a route for direct sales. Twitter and sponsored posts are two instances of social media marketing. 
  • Video Marketing:One of the best search engines in the world is YouTube. Before making a purchase, many consumers go to YouTube to know and understand something, read the reviews, or just to unwind.To launch a video marketing strategy, you can use a variety of platforms, such as Facebook Videos, Instagram, and even TikTok. Incorporating video into SEO, lead generation, and more extensive social media marketing efforts helps businesses use it most effectively. 

List of Digital Marketing Courses after 12th

A number of universities or institutions provide easily accessible digital marketing courses. Aspirants who wish to pursue a digital marketing education after completing their 12th grade can enroll for three years in UG-level courses. There are additional course categories, such as certificates with six-month terms and degrees with one-year terms. Some of the famous courses in digital marketing are:

  • Diploma in Digital Marketing 
  • Diploma in Email Marketing 
  • BBA in Digital Marketing 
  • B.Sc in Digital Marketing 
  • Certificate in Social Media Marketing 
  • Advanced Diploma in Digital Marketing 
  • Diploma in Marketing Management, etc. 

BBA in Digital Marketing

Several Institutions are offering BBA digital marketing programmes. Financial management, strategic digital marketing, and other issues are covered in the curriculum. The course typically lasts three years and is also offered online. Students who are very interested in learning more advanced marketing concepts at the undergraduate level can enroll. 

Diploma in Digital Marketing

The best alternative for a quick digital marketing course is a Diploma in Digital Marketing. Anyone who has completed grades 10 or 12 is eligible to participate in this diploma programme. The time frame ranges from one to three years. The course covers subjects including WordPress development, social networking, marketing, SEO, and SEM. After completing the diploma programme, students have immediate employment choices. 

Digital Marketing Courses after 12th Online

In this age, online learning has become a trend and many people are obtaining their degrees via online learning. Various institutions are offering digital marketing courses after 12th via online mode. Students who wish to master digital marketing at home whilst maintaining a part-time job should take classes online. After the 12th grade, online digital marketing courses last six months or even a year. Compared to the standard one, the online digital marketing course  fee is reasonable. 

Digital Marketing Courses after 12th Eligibility Criteria

A candidate becomes qualified for enrollment to the digital marketing courses through a UG degree, diploma, or certificate when they successfully complete their education at the level of 10+2 from an accredited institution with at least a 50% average score. The institution that is providing this programme may have an entrance exam for admittance. 

Advantages of Digital Marketing Course after 12th

A brand or service can be marketed and promoted through digital media by using digital marketing. The students have benefited in numerous ways from the introduction of digital platforms in the marketing profession. Some of the key rewards from taking courses in digital marketing are: 

  • After graduating from high school, students who choose to major in digital marketing have the opportunity to work in one of the industries that is now seeing rapid growth. 
  • Students with a passion in computers and design might enroll in the field of digital marketing and attempt to build a profitable career.
  • The majority of employment in the field of digital marketing are system-based, so students can carry out their duties from distant locations.
  • The students have the option of taking their digital marketing courses offline or online.
  • After completing their 12th, digital marketing students may expect to earn between INR 2.45 LPA and INR 5.34 LPA in compensation.

Digital Marketing Course Scope and Career Aspects

Every new startup or company needs a digital marketing professional to expand and establish innovative advertising methods because digital marketing is a cutting-edge and innovative technology or technique of marketing. Additionally, a lot of MNCs and government organizations are hiring for a variety of positions in digital marketing. A digital marketer in India typically makes between INR 5.4 and INR 8 LPA.

Designations 

  • Content Marketer 
  • SEO Manager 
  • Social Media Manager 
  • Email Marketer 
  • Content Writer 
  • SEO Executive 
  • Market Research Analyst 
  • PPC Media Manager 
  • SEO Analyst, etc.   

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